Only 7 Steps are needed to build a convincing marketing proposal. Let’s discover it now!
Step 1: Market Survey
Collect practical data about needs, behavior, interest levels, purchasing habits from potential customers.
Step 2: Marketplace scenario
Market overview – industry – competitors – trends – opportunities & current challenges.
Step 3: Business Goals
Define the targets to reach: sales, marketing, brand identity, new client files…
Step 4: Customer Segment
Detailed drawings of each target customer group according to age, behavior, needs…
Step 5: Consumer Insight
Identify the emotional – mental – psychological barriers that influence the purchase decision.
Step 6: Overall Marketing Strategy
Communication orientation, budget allocation, choosing the right channel (social media, search, offline… ).
Step 7: Execution of the Plan
Presentation of Big Idea, Key Message, content – visual – production plan and distribution details.